Are you looking for exclusivity and willing to pay a higher price or are you seeking a no-frills setting to save some dollars? Be well. So our fusion of entertainment and serious fitness uniquely makes exercise fun, building loyalty and passionate members. The decision comes down to your needs and preferences.
Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Offer valid for new and upgraded memberships only. Saddle up, lock em in and start the ride of your life. So our brand strategy is to refresh the brand, visually and physically, improve our approach to technology and better tell our story to members and prospects alike.
Quite often, gyms will offer a month-to-month, no-commitment option, which, although more expensive than tying yourself to an annual membership, gives you more flexibility.
First, it was designed to be mobile-first, as over 50 percent of our online interactions with members and prospects comes from a mobile device.
In early May, Crunch launched a new campaign called Crunch Life, Not Numbers. Around the same time, it announced a new website and brand refresh. Why We Chose It: We selected Anytime Fitness for its affordability, class options, and locations around the world. Why We Chose It: Life Time offers luxury-style amenities, a wide variety of classes, and has a company focus on sustainability. Among the range of cardio equipment, you'll find step mills, treadmills, and ellipticals, alongside decked-out stretching areas with equipment like resistance bands, medicine balls, and Bosu balls. *Does not apply to Crunch Signature locations.
CS: What can you tell me about the brand refresh? But despite all our success, we realize that we must continually innovate across all our member touch points to stay competitive against other big-box gyms, position ourselves and our proprietary group fitness programs, as a preferred alternative to high-priced boutique fitness concepts, and to remain an attractive investment to the franchise community. Above all, convenience, price, and amenities are what you should consider when selecting a gym membership.
We then rebranded and segmented our product offering, with our 32 premium clubs in metro New York, San Francisco, Los Angeles and Miami becoming Crunch Signature locations. Pricing tiers include membership at a single location, entry to all locations in your city, and an all-access pass to Equinox clubs across the U.S. You can take advantage of the gym's international access at more than 4,800 franchised clubs worldwide (with more than 3,000 in the U.S.), and members can enter an Anytime Fitness gym, literally, anytime using their fobno need for an employee on hand. Specific Crunch Select locations available for $24.95/month.
A $2.00 monthly processing fee is waived when signing up online. The 7 Best Online Exercise Classes for Working Out Anywhere, The Best Online Rowing Classes to Help You Get Toned, When Should You Join a Gym For the Best Prices? We know serious fitness is hard, but that doesnt mean it cant be an edge-of-your-seat, cant-get-enough, look-forward-to-your-workouts party. Show off your Crunch pride in your new gear.
As if that wasnt enough, Life Time Fitness offers rehabilitation and chiropractic sessions, nutrition coaching, assessments, and a host of other health-centric services. And by staying true to our No Judgments philosophy, were really engaging, and hopefully inspiring, prospects and members alike, creating compelling reasons to join a Crunch, or become a fierce advocate of the brand. Depending on location, you can expect to pay $60 to $150 per month for a single-location membership or $75 to $250 for an all-location pass, with an initiation fee charged upfront. Be mindful, though, as these gyms may fill to the brim at peak hours. Orangetheory was a standout when we considered boutique gyms, with its results-driven methods that draw hundreds of thousands of members worldwide. Gray allows a single location of your choice for $15 and is purchased on a month-to-month basis, while Orange, also for a single location, ties you into an annual membership at a low monthly cost of $10.
Its app gives a detailed rundown on your progress, from check-ins to how many calories you burned in your last class.
For the everyday gym-goer, quality and amenities will play a bigger role, and many gyms fall into this lineup. Connect to your favorite playlists and brag about your workout on Instagram with super-fast, free Wi-Fi. While some clubs have a 24/7 use policy, others have set hours of operation, usually reduced during the weekend. our process. To see details of when you will be charged the full annual fee, see theTerms & Conditionsfor this club or inquire at the club. This location will be a Crunch Select facility, which offers the gym boutique experience. What more can you ask for in a gym? CW: In a perfect world, a brand refresh would be vertical implementing all the changes across the brand at one time. Copyright 2002-2022 Blackboard, Inc. All rights reserved. 
Most gyms will offer the option to book a session with a personal trainer for an additional cost, which will vary depending on the club and experience of the trainer. Getting to the gym isnt always easy. All offers expire upon notice. So, if youre not a fan of one location, chances are a better option is just a few blocks away. Benefits at both the Blue tier, which provides access to more than 90 of Blink's 110 locations (excludes lower Manhattan gyms), and Green tieraccess to all locationsinclude unlimited access to premium content through the Blink app and unlimited guest privileges. We love the fresh, new visual look of the campaign. Founding members can save up to $60 a year with exclusive discounted rates. The new design is primarily focused on three things.
And, no matter your taste, workout style, or budget, the options are seemingly endless.
We think it does a great job of breaking through the clutter of the sea of sameness across the category, while getting us back to that fun and unique voice that Crunch was known for. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals. With more than 1,300 locations worldwide and studios across the U.S., Orangetheory has risen to fitness fame as the HIIT class you need on your weekly schedule. The cherry on top of joining Equinox? Crunch Timonium will be the second Baltimore area Crunch Fitness location, joining Crunch Canton which opened in Southeast Baltimore in March of 2019. For those who prefer endless options for classes, Crunch Fitness is a standout above the rest on this front, with jam-packed schedules covering every type of workout. This club has something special to help you feel refreshed after your gym-sesh. Our most popular classes go online so you can rock your workout anywhere, anytime. Memberships in good standing, are month to month after, 90 days, with a 30-day notice to cancel. You also have the option to save by signing up for 6, 12, or 18 months at some locations. At LA Fitness, for example, you'll can either pay a $99 fee when you join and then be billed a monthly fee of $35, or pay no initiation fee but be charged $55 a month.
And what easier way to motivate yourself than with a gym membership? Thats why memberships start at just $29.95 per month with month to month options. Known as a convenience gym with a community feel, Crunch Fitness has been a fitness mainstay since 1989, with more than 300 nationwide locations. If the social aspect holds more importance, Crunch and Orangetheory, where a wide range of classes fill both schedules, may be more appealing. CW: I really appreciate the opportunity to tell our story.
A more costly choice is Equinox, which carries a higher price tag, yet delivers more on the luxury leveleucalyptus towels and allwith upscale locker rooms, swanky equipment, and state-of-the-art, trainer-led classes. Lastly, we wanted to kick off our brand refresh and tell the Crunch story in a Crunchy, fun, and energetic way, but that is also on-trend for 2017.
Your email address will not be published. First, it was designed to be mobile-first, as over 50 percent of our online interactions with members and prospects comes from a mobile device. Orangetheory is a boutique studio providing "science-backed," hour-long fitness classes within a gym environment with treadmills, rowing machines, and plenty of strength rounds. I really appreciate the opportunity to tell our story. Whatever your goals or budget, we have a membership that fits you and your fitness journey. said their CEO John Freeland. Get pumped to get pumped within four walls of ass-kicking fun. There are lots of back-end architecture improvements that Im really excited about that allow us to sell memberships across multiple locations using three different member management systems, plus the integration of a new marketing automation platform, but I wont bore you with that. Members looking for additional guidance or motivation can utilize the HIITZone, a proprietary high-intensity interval group training program. Want to save your favorite classes or instructors? CS: What is the goal of the Crunch Life, Not Numbers campaign? Once you have those in place, then create the roadmap or blueprint that will get you there. But sometimes thats unrealistic, either because of physical constraints, budgets or other business conditions. If you buy something through our links, we may earn a commission. We offer curated top tier gym equipment and amenities balanced with big box gym affordable memberships. JF Fitness of North America, LLC was represented in the lease transaction by Henry Deford and Michael Gioioso with MacKenzie Retail, LLC, and the Landlord was represented by Susan Riehl and Jack Riehl with Obrecht-Riehl Properties.
The Crunch Signature brand, of which there are 34 locations, elevates the experience at an additional cost of between roughly $85 to $130 per month (varying by location), with a supersized schedule of group classes dedicated spin and yoga studios, and upgraded amenities including child care, saunas and steam rooms, towel services, HydroMassage and even appearances by live DJs. We love the fresh, new visual look of the campaign. What Are Membership Terms To Be Aware Of? CS: What advice could you share with other club operators who may be also looking into refreshing their brand? Whether you come to lift weights or drop it like its hot, youll find everything here to look & feel your best. Crunch Fitness remains a top pick for its repertoire of classes and excellent gym facilities, but without the luxury feel and for a fraction of the price.
Fitness coaches are by your side to guide you through every exercise with proper form.
We take pride in a gym designed around you. Everything needed for a gym-azing workout. Come as you are! Purposes for the Collection of Social Security Numbers, Blackboard Web Community Manager Privacy Policy (Updated).
A state-of-the-art training ground featuring fast-paced, ercely fun team-based HIIT workouts. The franchise is currently developing additional locations in the Greater Baltimore region and is eager to grow the brand into the surrounding communities with the ultimate goal of twelve locations. What do you hope it will accomplish? Many of its more than 600 locations not only offer a huge choice of equipment, but also pools, personal training, a diverse calendar of classes, and even child care. A financial commitment well worth it to those in the market for a high-end gym, Equinox and its luxury offerings justify the high price tag for many fitness aficionados. With a choice of memberships starting at $35 to attend any of the nationwide franchises, this is one of the most affordable options for a commercial gym and provides the most bang for your buck. Blink is part of the Equinox brand family. Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways, working it out at the same place together.
We made the process as seamless as possible, finding the shining jewels of gyms and the best membership options out there. Grunt your heart out with tons of awesome. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. This club has something special to help you feel refreshed after your gym-sesh. In addition to the monthly cost, most gyms will ask for a one-time initiation or sign-up fee and sometimes an annual fee on top of that. Second, weve focused on improving the ability to buy memberships online and to optimize our conversion rates. Try our Road, Rhythm and Remixed Rides! An $8.17 prorated annual fee applies at time of enrollment. For those who frequent the gym for a quick workout before heading home, a basic setting like a Blink gym may suffice, or, at a slightly higher cost, an LA Fitness provides a large selection of equipment and ample space for solo sweat sessions. But once we get people over that barrier, we also realized that, for most people, working out is hard, and often very, very boring. Current members that are employees will have their agreement rewritten to corporate partner membership rates with proof of employment upon next billing cycle. If you're looking to make friends, this is the place to go. The brands main selling point is the bountiful selection of amenities: pools for swimming and aquatics classes, luxurious spas and salons, state-of-the-art gyms with an abundance of equipment including cardio and weight machines, free weights, bands, and specialty equipment. Crunch is known for its innovative group fitness programming and will offer a wide range of classes every week including BodyWeb with TRX, Zumba, Cardio Tai Box, Yoga Body Sculpt, Total Transformation and Fat Burning Pilates.
You also may be required to pay both your first and final monthly membership fee upfront. If your mission is to build strength, its best to choose a gym offering a wide and readily available equipment range, such as LA Fitnessa hot spot for novice and serious lifters. CS: The website looks amazing. Based on price, flexibility, and choice, Anytime Fitness is a popular option for both the everyday gym-goer and frequent traveler, since there are locations around the world. Many gyms give a free introductory session with a trainer as part of your membership sign-up, which is a good opportunity to try the service. Classes are split across cardio and strength interval drills and make use of everything from the treadmill to resistance bands. 2020 Obrecht Properties, LLC. We do it with a wink and a nod. Our proprietary functional training space featuring advanced, high-intensity classes. Eat well.
Relax after your workout with HydroMassage, tanning, saunas, steam rooms, and more. Designed to overhaul your body into a fat-burning machine, Orangetheory has distinguished itself from other studios and gyms by providing class participants with a heart monitor to track their fluctuating heart rates across zones of gray, blue, green, orange, and red. LA Fitness gyms provide ample space, so you'll never feel cramped, no matter the time of day. Monthly membership costs $59 for 4 classes (Orange Basic), $99 for 8 classes (Orange Elite), or $159 for unlimited sessions (Orange Premier). Heavy stuff. Get your ass to class with our quick and easy online reservation system. Save my name, email, and website in this browser for the next time I comment. Elizabeth Berry is a Fact Checker for Byrdie and has three years experience pitching, writing, and updating beauty, wellness, and lifestyle content for digital and printed publications. At your club of enrollment, bring a friend with you for free every visit. Your body will thank you later! If you do not want your e-mail address released in response to a public records request, do not send electronic mail to the District or any of its employees. Pricing is applicable to the Corporate Base and Corporate Peak Results in memberships at the locations listed at www.FloridaGymPerks.com and www.GeorgiaGymPerks.com only. Choose the membership thats right for you and start perspiring to greatness. Leoni Jesner is a health and fitness writer who specializes in nutrition and functional training. There are more than 150 gyms across 41 major markets in North America. Powered by Styku, get measured for a full 3D body scan to help you set your health and wellness goals.
Many gyms offer tiered memberships, where the basic monthly fee may only allow you access to one location. Check each gyms membership packages to find out which best suits your budget and requirements. See what youre capable of at the HIITZone with Crunchs new, advanced, high-intensity training program unlike any other. The modern, expansive Crunch Select Timonium gym is located in the former Office Depot space on York Road owned by P. Frederick Obrecht Properties, LLC. The BEAUTY ANGEL RVT 30 combines BEAUTY LIGHT, platform-based total body vibration and specially formulated skin care products to create the ultimate beauty enhancing and muscle toning environment. Lastly, we wanted to kick off our brand refresh and tell the Crunch story in a Crunchy, fun, and energetic way, but that is also on-trend for 2017. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Club Solutions Magazine is the #1 business resource for the health and fitness industry. The new design is primarily focused on three things. Were on a very exciting journey at Crunch. Plants For Paws at The Shops at Quarry Lake Greenspring, Obrecht Properties Gordon Davis Featured in Baltimore Museum of Industry Article. See club staff for specific details of availability and pricing. We were one of the first gyms to recognize the tremendous barrier many people feel about joining a gym that they are intimidating, either by the unrealistic fitness and body image expectations the industry has been selling for years, or just by the very fact that gyms have all kinds of specialized equipment that looks complex and hard to operate. A $20 downgrade fee required when downgrading to the Base membership. An $8.17 prorated annual fee applies at time of enrollment. But sometimes thats unrealistic, either because of physical constraints, budgets or other business conditions. Be on the lookout for hand sanitizer and wipes readily available across all stations, as well as cleaners on the go. I really like our geolocation feature, that will typically start a user session with the nearest Crunch to your computer or phones IP address already identified. We think weve accomplished that. Although their contract terms & conditions are a common complaint among members (we advise you to read carefully before signing any papers), the gyms are widely accessible on a national and international basis. Varying widely in price depending on location, memberships run from $120 to $250 per month, with a hefty initiation fee ranging from $150 to $600. Though Crunch Select Timonium plans to open in early 2021, the facility will operate presales activities in a temporary trailer on location at the former Office Depot at 1920 York Road, Lutherville-Timonium starting Monday, September 15th.
Weve sold over 700 franchises and will open our 200th location later this summer. Here we keep open minds. Headquartered in New York City, Crunch serves over 1,500,000 members with over 350 gyms worldwide in 30 states, Puerto Rico, Canada, Spain and Australia, and Costa Rica. productslearn more about CS: Is there anything else youd like to add about the brand refresh or new campaign?
Any person or entity that relies on any information obtained from this system does so at his or her own risk. Obrecht Properties is overseeing the construction which began in early September. Memberships are available across 4 tiers: Green, Blue, Gray, and Orange.
Clubs are squeaky-clean & up-to-date with fun and inviting spaces to do your thing. Thought Leaders: A Virtual Roundtable Series, Successful Strategies for Shaping Your Future, Webinar: How to Incorporate Body Composition into Your Fitness Program, TRIFIT: Community, Camaraderie and Personal Excellence, Charter Fitness Rebrands to CFX: The Why, Strategy and Top Lessons, Episode 51: Marketing Trends with Mindi Bridges. See club for details.
Must be 18 years or older, present proof of employment, and present a valid photo ID. Thanks were pretty proud of it, too. Depending on the time of day, you shouldnt have a problem snagging the squat rack. Thats why every day we work on our core conviction that fitness should be accessible, empowering and fun for everyone. However, the District makes no claims, promises, or guarantees about the absolute accuracy, completeness, or adequacy of the content of this website, and expressly disclaims liability for errors and omissions in the content of this website. Whether you're looking for a gym with a swanky sauna or just a sturdy elliptical machine, you'll need to consider price, flexibility, amenities, and individual perks.
While Equinox and some of Orangetheorys packages are comparable in price, the latter provides limited additional amenities while promoting a friendly, group-driven environment. Live well.
And, given its strategic locationsmany clustered around epicenters of corporate activitythese gyms often attract a high-earning clientele. Must be 18 years or older, present proof of employment, and present a valid photo ID. Dont worry, well show you how. A $49 yearly annual fee applies 60 days after enrollment. With locations in Florida, New Jersey, New York, Texas, Boston, Chicago, Los Angeles, Philadelphia, and Virginia Beach, Blink is the ideal gym for the casual gym-goer who is content with limited additional amenities. Its those two storylines, Crunchs No Judgments philosophy and Making Serious Fitness Fun, that we are looking to bring to life for consumers. There is no one type or way in our diverse community. Why We Chose It: Orangetheory's workouts are well-suited for anyone who prefers a gym setting and class environment combined. Lastly, well preview a refreshed physical design of our clubs built around the premise of bringing more fun, energy and entertainment to the member experience. The goal is to achieve at least 12 minutes in "The Orange Zone" to boost metabolism, burn fat, and burn more calories. What are some of the keys changes and elements? If you want to refresh your brand, always start with the consumer/member in mind, build out your strategy and define your success criteria or desired outcomes. downgrading to the Base membership. Treat your muscles to an ahhh-mazing full body massage at the end of your workout. The intentional irony is that a campaign that shuns numbers is all about numbers and through that we bring in the quirky, fun, and sometimes provocative, voice that is at the heart of our brand. Besides an excellent range of equipment, gyms have chockablock class schedules centering around categories of Action, Restore, Cardio & Dance, Ride, and Chisel. All offers expire upon notice.
As a commercial chain, note that you will find discrepancies in quality and services between branches. These numbers arent unattainable goals, or markers that are embarrassing or uneventful, but something to be celebrated. Get your workout glisten and then your tanning glow.
Do All Gyms Adhere To High Cleaning Standards? Kids Crunch Babysitting available at select locations for an additional fee. See club for details. 2021 Crunch IP Holdings, LLC, The School District of Manatee County makes every effort to ensure that published information is accurate and current. Starting mid-November, there will be a pre-sale offer of $1 down and 1 month free and memberships as low as $29.95/month. Get in and out in just 30 minutes with our dedicated strength training circuit. Thats what gave us the drive to introduce our No Judgments philosophy over 20 years ago. Trying to book a class? Crunch members can do these things at We are nurturers: we seek only to encourage, entertain, and empower. Crunch Timonium is operated by JF Fitness of North America, LLC, which also operates Crunch locations throughout the east coast of the US. Get set up on your individualized path to success with a complimentary session with one of our certified personal trainers. Above all, its important to ask yourself first and foremost what you want and need from a gym.
Take an online walk through Crunch Clifton and experience the HIIT ZONE, Ride Room, Relax & Recover and all our amenities in 3D! So our brand strategy is to refresh the brand, visually and physically, improve our approach to technology and better tell our story to members and prospects alike. For the added embellishmentslike that post-workout steam and saunayoure better off at Life Time or Equinox. The results-driven courses at Orangetheory harness more than 800,000 members, who are all on a month-to-month basis. We considered a number of factors to help guide your decision, including online reviews, pricing, convenience, amenities, membership flexibility, and hygiene. CW: Were on a very exciting journey at Crunch. The Crunch Life, Not Numbers campaign reinforces No Judgments by taking something that surrounds us, and by which we are judged or measured every day numbers and turns it on its head in a fun and inspiring way that only Crunch can do. Intensify your workout and improve overall strength with the TRX Suspension Trainer.
Stash gear or wash up after a sweat sesh in our sparkling clean locker rooms. At Equinox, there is a grand lineup of classes taught by meticulously trained instructors, including Cycle Power, Elevate (treadmill), METCON (a high-intensity metabolic workout), and Barre Bootcamp. But despite all our success, we realize that we must continually innovate across all our member touch points to stay competitive against other big-box gyms, position ourselves and our proprietary group fitness programs, as a preferred alternative to high-priced boutique fitness concepts, and to remain an attractive investment to the franchise community.
Tying work, play, and wellness together since 1992, Life Time has positioned itself as a health club with a "vision to change lives.". We were one of the first gyms to recognize the tremendous barrier many people feel about joining a gym that they are intimidating, either by the unrealistic fitness and body image expectations the industry has been selling for years, or just by the very fact that gyms have all kinds of specialized equipment that looks complex and hard to operate. And dont be afraid to ask about the gyms cleaning policy if its not already stated online. With its all-encompassing, family-oriented club approach to fitness (cardio workouts to chiropractic therapy), Life Time is where luxury meets lifestyle. CW: Great marketing is, at its core, about storytelling. Averaging $41 per month in the U.S., month-to-month membership cost varies based on location. What features are you most excited about? Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. Basic membership to a single location without access to classes is about $10 per month depending on the location. See club staff for specific details of availability and, pricing. *An annual fee will be billed once per year. Specific Crunch Select locations available for $24.95/month. Some gyms also contain basketball, tennis, and squash courts, as well as rock-climbing, with a handful even running as boutique-style gyms and others offering co-working spaces to enhance our everyday lifestyle.
