And we look forward to creating unparalleled opportunities for consumers to experience everything Disney has to offer across our products and platforms wherever the consumer may be., Sign up for THR news straight to your inbox every day. Among Levines direct reports in her new role are Chris Albert, EVP, Marketing and Publicity; Chris Spencer, EVP, Creative Marketing; Kristin Corrigan, SVP, Marketing Strategy; Jessica Bodaken, VP, Marketing Production; Abby Ho, VP, Social Media & Engagement Strategy; and Katie Morrow, VP, Media Planning.
That gives us an advantage for sure, but then you layer on the ability to work with Disney and other brands within Disney on content collaborations, and access to new innovations, which puts us in a position to pursue new and unique offerings in the future that hit a variety of target offerings.. Variety is a part of Penske Media Corporation. The new offer is seen as one way that fans of the brand can ensure they get access to all of that content. Broadcast networks fall lineups and schedules, New and returning series on broadcast, cable and streaming, Series that made it or didnt make it in 2021-22, Signup for Breaking News Alerts & Newsletters, Get our latest storiesin the feed of your favorite networks. All Rights Reserved. Impact of a New School on Existing Schools in the Same, Summer Assignment World Geography Test on the first day of class, 2013 - 2022 studylib.net all other trademarks and copyrights are the property of their respective owners. 
Levine starts June 27 and will be based in Burbank, while also spending time in the District of Columbia where National Geographic is based. It gives people the opportunity to explore more topics when and how they want, but also just due to the depth and breadth of our content, really take a deep dive on topics that are interesting to them, Galvin says. Former HBO chief marketing officer Pamela Levine has been tapped as the new head of marketing for Disney Branded Television and National Geographic Content. Until now, Disney+ was only available as a stand-alone service, or as part of the Disney Bundle with Hulu and ESPN+. LightShed analyst Rich Greenfield said that broadening the benefits of Disney+, whether through a theme park promotion or making Dancing With the Stars a streaming exclusive, is about sending an important signal to investors.. Or do you know how to improve StudyLib UI? Feel free to send suggestions. In the top marketing post at 20th Century Fox, she led campaigns for such hits as Hidden Figures, Logan, Murder on the Orient Express, The Greatest Showman, Deadpool 2 and Bohemian Rhapsody. Its kind of like our Super Bowl, says Julie Galvin, vp marketing at National Geographic Media. 
All rights reserved, A new sensation: recording and reproducing taste, Go island-hopping in Palawan, the Philippines, From silverbacks to sips of tea: The ultimate 10-day Rwandan adventure, 10 unique hikes in Hong Kong to fuel the senses, Seven reasons to make Rwanda your next destination, When disaster strikes, innovation strikes back, Uncover the secret side of Singapore's heritage, Copyright 1996-2015 National Geographic Society, Copyright 2015-2022 National Geographic Partners, LLC. We want to hear from you! Reporting jointly to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe, Levine will lead the integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, working on content for Disney+, as well as the Disney- and National Geographic-branded linear networks. The offer is meant to tie together the different strings of National Geographic and let users read, watch or otherwise consume Nat Geo content in the format most useful to them. For example, on April 5, Disney also unveiled another Disney+ deal, this time tied to its critical theme parks businesses. From early July through the end of September, Disney+ subscribers who link their subscriptions to their Disney theme park accounts will be able to access hotel room discounts of up to 25 percent at Walt Disney World. Shes not only led marketing for some of the most successful film and television franchises of all time, but Pam has a stellar reputation as a strong, inspiring leader of high-performing, award-winning teams. Adweek is the leading source of news and insight serving the brand marketing ecosystem. But given its popularity, Disney appears intent on expanding its accessibility. grown-ish Season 5 Premiere Welcomes Junior to Cal U Grade the 'Reboot'. All Rights Reserved. Is the category for this document correct. Im thrilled to join Ayo and Courteney, and the amazing teams at Disney Branded Television and National Geographic Content to help realize the unlimited potential of both brands..
All Rights Reserved. Were delighted to welcome her to our Disney Branded Television and National Geographic Content teams., Levine added: This is an incredible and unique opportunity to work not only for two of the worlds most beloved and iconic global brands but also with some of the most talented executives in the business. Disney Branded Television president Ayo Davis and National Geographic Content president Courteney Monroe announced the news today.
She replaces Jayanta Jenkins, who exited the post earlier this month after a year and a half. Former 20th Century Fox and HBO marketing chief Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. There arent many subscription offerings that combine a 134-year-old print magazine brand with a 3-year-old streaming video service, but National Geographic and The Walt Disney Co. are giving it a try. This marks a homecoming of sorts for Levine who exited as president of Worldwide Theatrical Marketing at 20th Century Fox Film following the studios acquisition by Disney as part of a mass exodus of Foxs film leadership following the transaction. Its very important for us! We saw an opportunity to make it easier and more accessible to pull together the best of National Geographic.
The deal, called National Geographic Premium With Disney+, launches this week at $10.99 per month or $109 per year (theres also a two-year plan for $190). 
While a hotel offer or magazine subscription isnt exactly a Disney metaverse, it is also a step closer to the vision outlined by CEO Bob Chapek during the companys fiscal 2021 earnings call last November: Suffice it to say, our efforts to date are merely a prologue to a time when well be able to connect the physical and digital worlds even more closely, he said. Did you find mistakes in interface or texts? Bill Bradley is Adweek's deputy TV editor. 
Copyright 1996-2015 National Geographic SocietyCopyright 2015-2022 National Geographic Partners, LLC. Subscribe for full access to The Hollywood Reporter. National Geographic Premium with Disney+ includes print issues of Nat Geo Kids and the 'Year in Pictures' special issue, digital access to Nat Geo's website and app, and of course Nat Geo videos through Disney+. Levines direct reports include Chris Albert, executive vice president, Marketing and Publicity; Chris Spencer, executive vice president, Creative Marketing; Kristin Corrigan, senior vice president, Marketing Strategy; Jessica Bodaken, vice president, Marketing Production; Abby Ho, vice president, Social Media & Engagement Strategy; and Katie Morrow, vice president, Media Planning. Her team also worked on The Devil Wears Prada, Alvin and The Chipmunks, The Simpsons Movie and Avatar,among many others.
Levine joins Disney from the VC-backed tech company BookClub.com, where she most recently served as chief marketing officer for the consumer-facing digital platform. It will be the first time that Disneys resorts feature discounts tied to Disney+ membership. Clickbait Star Phoenix Raei & Hugo Weaving Set For Australian Mystery The Rooster; BBC Diana Interview Latest; Viaplay Premier Sports; BBC Zuckerberg Doc Global Briefs, Comic-Con 2022: What To Expect This Year, The Marketing Wars, Covid Protocols & More, Justin Hartley Drama The Never Game Lands CBS Pilot Order, Found Drama Starring Shanola Hampton Gets NBC Order, Giving Nkechi Okoro Carroll 3rd On-Air Series, NBC 2022 Pilot Status Update: Unbroken & Blank Slate Not Going Forward, 3 Projects Remain In Contention, Get Backs Peter Jackson Plots Another Beatles Film With Paul McCartney & Ringo Starr, Kurt Russell Returns To TV With Apples Godzilla & Titans Series; Son Wyatt Also Cast, Mortal Kombat Sequel Moving Forward At New Line As Director Simon McQuoid Returns, NBC Orders Drama Found With Shanola Hampton, Nkechi Okoro Carrolls 3rd On-Air Series. National Geographic, which counts Disney as its majority owner, is launching a new subscription deal that combines a Nat Geo digital membership, print issues from the publication and the streaming service Disney+ into one offering. The offer is launching ahead of Earth Day on April 22, with Nat Geo betting that it can drive new interest around the flurry of exclusive content on Disney+ that Nat Geo has planned, including docs like Explorer: The Last Tepui (pictured above). National Geographic Premium With Disney+ includes, of course, Disney+ and a digital subscription to National Geographic, with access to the app, exclusive subscriber newsletters and content. As a brand that is part of the Disney family of brands, there is a ton of opportunity for us, Galvin says. The deal also underscores the degree to which Disney is beginning to leverage its streaming service to benefit other parts of its business. The unique brand aspect for Nat Geo specific, is that we create content for people of all ages, across a variety of platforms. The Gaming Creator Economy Goes Public as FaZe Clan Closes $725M SPAC Merger, Byron Allen Buys Black News Channel for $11M, CNN Hires Washington Post Spox Kristine Coratti Kelly to Lead Communications, Disney+ Ad Tier, Live Sports Help Drive Disney's $9B Upfront, Amazon Prime Video Unveils Redesign, Adds Top 10 Most-Viewed Carousel, Chris Licht Sets His Leadership Team at CNN, Veteran Publicist Cari Ross Joins Gersh as Communications Chief, Los Angeles TV Shoot Days Decline, But Overall Filming Remains Robust, Spin Master Strikes Multiyear Games Licensing Deal With Sonys PlayStation, Participant Ups Four Execs in Campaigns and Engagement, Heres How to Shop Yeezy Gap Engineered by Balenciaga If You Cant Go in Person Tomorrow, The 10+ Best Beach Towels for Your Ultimate Beach Day Setup, The Best Tablets for Taking Notes for School and Work (Plus the Best Deals Right Now), The Best Tablet Accessories for Every Type of Screen Setup, from Stylish Keyboards to Slim Cases, Inside House of the Dragon Part 1: The Battle to Replace Game of Thrones, Diablo Cody Meditates on Juno and Its Critics 15 Years Later: I Am Emphatically Pro-Choice, Daniel Kaluuya Is Cool to Keep You Guessing, The Definitive Voice of Entertainment News. And maybe the Disney+ magic can push Nat Geos subscriber base that much higher, or help the theme parks return to pre-pandemic earnings that much quicker. Prior to HBO, she held several positions at 20th Century Fox Film in her first tour of duty at the studio, including co-president of Domestic Film Marketing, where she spearheaded the launch and growth of big franchises including X-Men, Ice Age and Night at the Museum. Heinz Makes a Snack for Ketchup Lovers Looking to Nosh on More Sauce: Spoon Friez, Week of July 11 Evening News Ratings: Top-Ranked World News Tonight Posts Gains From Previous Week, Jon Hamm Plays a Mad Santa as Fox Sports Kicks Off 2022 World Cup Campaign, Liquid Death Gets Physical With Comedian Bert Kreischer in 80s-Style Workout Video, Chris Cuomo Grants First TV Interview Since CNN Firing to NewsNations Dan Abrams, Harness the Power of Community to Build Your Brand, Start with Customer Understanding and Empathy for CX Success, How the NBA's Indiana Pacers Hyper-Personalize Fan Engagement, Reach Streaming Consumers for Holiday Campaign Success, Ben Eachus, CEO and Co-founder, Flowspace. Send us a tip using our annonymous form. With Disney+ booming (it has 43 million subscribers in the U.S. and Canada alone, and 130 million worldwide), the company is beginning to roll out other offers that lean on the streaming service. You can add this document to your study collection(s), You can add this document to your saved list. The Hollywood Reporter is a part of Penske Media Corporation.
While there is little overlap in the businesses of print magazines and parks and hotels, Disney is clearly betting that Disney+ can become a glue that binds them together. Previously, she served as president of worldwide theatrical marketing at Twentieth Century Fox Film, where she led campaigns for films including Hidden Figures, Logan, Murder on the Orient Express, The Greatest Showman, Deadpool 2 and Bohemian Rhapsody. Prior to that role, Levine was CMO at HBO, leading a team responsible for overseeing strategy for series including Game of Thrones, True Detective, Girls, Silicon Valley and Last Week Tonight with John Oliver. Levine also played an integral role in HBOs digital platform strategy, including the launch of streaming service HBO Now. In February, Nat Geo announced over a dozen programs that will debut exclusively on the streaming service this year. Variety and the Flying V logos are trademarks of Variety Media, LLC. Pam is an incredibly accomplished executive whose extensive experience launching, reimagining, and growing big entertainment brands is unparalleled, said Davis and Monroe. Disneys Trade Desk Partnership Leads Advertisers Into a Post-Cookie World, 2022s Top Emmy Nominees and Where to Stream Them, Magnolia Network Rolls Out Prestige Spots in Ad Model Shift, Amazons IMDb TV AVOD Streamer Rebrands as Amazon Freevee, Understanding How Social Values Can Help Brands Build Trust and Make Connections, Customer Experience Transformation for the C-Suite, Connected TV Enables Effective Audience-First Advertising, Mastering the Art and Science of Subscriber Care, The Power of Leading With Your Brands Purpose, Connected Commerce Promises a More Direct Relationship With Shoppers, By Ben Eachus, CEO and Co-founder, Flowspace, How Marketing Leaders Can Prepare for a Recession. Levine, who is replacing the recently exited Jayanta Jenkins, will lead an integrated internal agency across brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards, supporting content created for Disney+, as well as the Disney and National Geographic-branded linear networks, per Disney General Entertainment. Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. And Nat Geos family-friendly brand opens the door to a wide range of potential buyers. Deadline is a part of Penske Media Corporation. All rights reserved. Shes not only led marketing for some of the most successful film and television franchises of all time, but Pam has a stellar reputation as a strong, inspiring leader of high-performing, award-winning teams.. Most recently, Levine was CMO for VC-backed tech company BookClub.com. 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Pam is an incredibly accomplished executive whose extensive experience launching, reimagining, and growing big entertainment brands is unparalleled, Davis and Monroe said in a joint statement. Previously, Levine served as chief marketing officer at HBO, leading campaigns for commercial and critical successes such as Game of Thrones, True Detective, Girls, Silicon Valley and Last Week Tonight with John Oliver. 2022 Deadline Hollywood, LLC. 2022 The Hollywood Reporter, LLC.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy. It is something that allows somebody who sees a show, maybe you watch a Nat Geo documentary on Disney+, and then dive a lot deeper online.. Its an added bonus that so many of them are friends and former colleagues. Levine will be based in Burbank, California and spend time in Washington, D.C., where Nat Geo is headquartered. No Disney investor is investing for the revenue and profits of linear TV; everyone is laser-focused on the subscriber growth, ARPU and profitability of Disney+, he added. 2022 Variety Media, LLC.
In her new role, which she will begin June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe. Pamela Levine will lead an integrated internal agency for Disney General Entertainment. But it also includes National Geographics annual Year in Pictures print issue and 10 issues of Nat Geo Kids for annual subscribers. Nat Geo is a centerpiece of Disney+ already, with its own tile of content in the app.
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