An outside firm does not need a prolonged briefing period regarding the client because of their expertise in diverse areas. Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organizations aims. relations helps an organization and its publics adapt mutually to each other., Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.. According to a utilitarian approach, the ends justify the means as long as they cause the least harm. Effective public relations practitioners first. In terms of gender, PRSA's membership is now primarily male. t Corporate social responsibility boils down to: Providing safe products that perform well and do not harm the environment, providing employees a safe, healthy work environment, avoiding discrimination in hiring, promoting and retaining the best people for your organisation. 
Multiple choice and open answer questions. 
After WWII, the primary reason for the expansion of public relations was. Which set of characteristics most accurately describe PR? Public relations by most accounts is primarily considered a "staff" function. Corporate advertising is currently in the _____________ period. Your browser either does not support scripting or you have turned scripting off. 14. newspapers, television and radio are examples of what kind of media? Which term best describes new innovations such as YouTube and MySpace? Henry Ford is known for using two basic public relations concepts. These may include marketing; financial; fundraising; Integrated Marketing/Integrated Marketing Communications. Incorrect
Its use suggests affluence and prestige. In what type of case would this type of procedure be appropriate? Sponsorship is essentially a _____________ communications tool. Which is NOT associated with the legendary P.T. Hint:
Feedback for allincorrect answers:
Types of Advertising, p. 153
Answer
Graded As
Feedback
Product-oriented advertising
Incorrect
Idea-oriented advertising
Incorrect
Person-oriented advertising
Correct
Platform-oriented advertising
Incorrect
Question 12
Type:Multiple Choice________ advertising campaigns are focused on gathering support for a particular message or cause. Autonomy and authority refer to a practitioner's role in the. Even if a bribe is intended or not, the sending of gifts to media representatives is almost always considered. The dynamic nature of our site means that Javascript must be enabled to function properly. Most revenues from public relations firms come from implementing tactical aspects. The release is little more than a blatant advertisement. b. publish the release as it was written. Hint:
Feedback for allincorrect answers:
Crisis Management, pp. Emma cant help having the impression that all public relations are ________ and occur only after something negative has occurred. Correct
Most professional membership groups believe that the primary purpose of establishing codes of ethics is. To improve information flow, many of today's companies have decreased the number of operating units and managers, thereby shortening lines of communication. Relationship management builds specifically on the notion of asymmetrical communication. The most popular form of sports' sponsorship is: The Submit Answers for Grading feature requires scripting to function. - . Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company. The first, ________, is defined as becoming known in the mind of the public. In the beginning, the primary objectives of a public relations department were, Grunig's IABC Foundation research study on "Excellence" notes all of the following about public relations EXCEPT. The ITC have recently changed the rules regarding programme sponsorship making it: Based on monetary value, what is the leading type of sponsorship? Research indicates that some organizations top-level management perceive public relations as a primarily function, hindering its ability to perform as a member of the dominant coalition. Chapter 10: Public relations and sponsorship. Hint:
Feedback for allincorrect answers:
The Advertising Process, p. 150
Answer
Graded As
Feedback
participation
Incorrect
penetration
Correct
distribution
Incorrect
identification
Incorrect
Question 8
Type:Multiple ChoiceNo-Wait Weight Loss, a diet pill brand, promises its potential consumers that if they take one pill once a day they will lose weight without having to change their diet or start exercising. Although gift giving is considered unethical in the United States, other nations have different standards. Hint:
Feedback for allincorrect answers:
Types of Advertising, p. 152
Answer
Graded As
Feedback
Product-oriented
Incorrect
Person-oriented
Incorrect
Idea-oriented
Incorrect
Result-oriented
Correct
Question 10
Type:Multiple ChoiceThe goal of ________ advertising is to promote a specific product and service to a target audience. ytO T d $If gdO w kd $$If T 0 " B B The most admired Fortune 500 companies think of public relations as, One study of medium-sized U.S. corporations by the Conference Board found that the number of professionals in a typical public relations department is. Public relations professionals should send news well in advance of the publication date because, When localizing news releases, public relations professionals should consider, The ratio of news releases that are rejected by print or broadcast news organizations is about, When journalists say a news release lacks newsworthiness they often mean it. Which is NOT a reason why public relations practitioners should use research with regard to reputation management? d. send it back to whomever it came from and ask that it be rewritten. Edward Bernays was known as the first influential person to coin or utilize the term "Public relations counsel.". b. Which of the following is NOT one of the five prerequisites for a profession like public relations, according to C. V. Narasimha Reddi, editor/publisher of Public Relations Voice? Which of the following best describes those two types of communications? What are they? Which is NOT a reason why there is an influx of women working in public relations? Copyright 1995-2011 Pearson Education. a. Increasingly, public relations firms are emphasizing this aspect of their services.
The "dominant coalition" refers to a situation where public relations practitioners are subservient to marketing and related functions. Public relations practitioners write primarily for segmented, targeted audiences, and are less inclined to appeal to the masses. youtube, flickr and facebook are examples of what kind of collaborative media? Compared to other marketing communications tools, PR is the: average for generating trust & confidence. The formal practice of what is now commonly referred to as public relations dates to the early 20th century. c. The release is laden with adjectives and puffery. Hint:
Feedback for allincorrect answers:
Crisis Management, p. 167
Answer
Graded As
Feedback
public issues
Incorrect
crisis management
Correct
consumer relations
Incorrect
community relations
Incorrect
Question 21
Type:Multiple ChoiceLeslie is a disgruntled employee who walks into her place of employment and shoots three people, killing two and critically injuring the other. Which of the following is NOT among the reasons often cited by journalists for rejecting news releases? or citizenship responsibilities. E! Which is a key attribute in becoming a communication "head" or leader? d. planned and continuous communication to obscure the inadequacies of an organization or product. It is more ethical for the public relations counselor to say "no comment" to a difficult question, than to stretch the truth for organizational gain. What is Leslies behavior an example of? which tool of the promotional mix is defined as any paid form of nonpersonal presentation of ideas, goods or services by an identified sponsor? Simple segmentation, large audiences who share similar characteristics, Its propensity to attract large audiences. Society expects public relations practitioners to take on a role differentiation, as an advocate (as journalists would be considered objective). Hint:
Feedback for allincorrect answers:
Introduction, p. 142
Answer
Graded As
Feedback
Public relations
Correct
Consumer relations
Incorrect
Public-private communications
Incorrect
Community persuasion
Incorrect
Question 2
Type:Multiple ChoiceAccording to Russian philosopher Mikhail Bakhtin, in order to create ________, or a well-informed public, all communication about an issue must be ________, or take the form of a dialogue. Which is true with regard to internships? c. ask editors to promise to use their press releases. Which of the following is NOT among the reasons journalists complain about a lack of objectivity in news releases? The Creel Committee oversaw public relations/propaganda efforts for President Woodrow Wilson during World War I. 150-151
Answer
Graded As
Feedback
distribution
Correct
penetration
Incorrect
participation
Incorrect
identification
Incorrect
Question 9
Type:Multiple ChoiceThere are three basic types of persuasive advertising campaigns. for a public relations function to gain acceptance for issues management, they must have approval from: for risk communication to be effective, public relations people need to: encourage management to be part of the communications loop, anticipate the needs of media by approaching them with solid information before they approach you, ensure the organisations deed match the words, you can expect to sense or see all the following when a crises strikes except. a. news organizations move slowly and need plenty of time to rewrite the release. Hint:
Feedback for allincorrect answers:
Foundations of Persuasive Public Campaigns, p. 143
Answer
Graded As
Feedback
intelligentsia, democratic
Incorrect
democracy, dialogic
Correct
democracy, logical
Incorrect
democracy, bipartisan
Incorrect
Question 3
Type:Multiple ChoiceA(n) ________ campaign is a paid form of impersonal communication, concerned with selling specific products, services, brands, images, and lifestyles to the public. A good source of information about public relations counseling firms is the, A retainer fee in a public relations firm essentially means that the firm is, The standard industry practice is to bill clients. Public relations requires the purchase of media. Public relations pays relatively well compared to other communication professions. One of the secondary goals of sponsorship can be to support dealers and intermediaries. t 6 3 % 4 B ` t 6 3 4 - B a $ % . changing roles and advances in technology. Arthur W. Page advocated that public relations was a. Which one of the following is a hallmark of public relations professional? When is it ok to say "no comment," along with an explanation? internal communications keep the company employees informed about the company, and external communications deal with investors, clients, customers or contributors. Ida B. What organization or family is Ivy Lee best known for counseling? Please read our, {"ad_unit_id":"App_Resource_Sidebar_Upper","resource":{"id":2684844,"author_id":1396793,"title":"PR Multiple Choice","created_at":"2015-05-08T14:01:53Z","updated_at":"2017-01-15T00:31:41Z","sample":false,"description":"Multiple choice exam for Public relations","alerts_enabled":true,"cached_tag_list":"exam, multiple choicecomputational, university","deleted_at":null,"hidden":false,"average_rating":null,"demote":false,"private":false,"copyable":true,"score":208,"artificial_base_score":0,"recalculate_score":false,"profane":false,"hide_summary":false,"tag_list":["exam","multiple choicecomputational","university"],"admin_tag_list":["public relations"],"study_aid_type":"Quiz","show_path":"/quizzes/2684844","folder_id":2124310,"public_author":{"id":1396793,"profile":{"name":"thomasarcher1","about":null,"avatar_service":"gravatar","locale":"en-US","google_author_link":null,"user_type_id":null,"escaped_name":"thomasarcher1","full_name":"thomasarcher1","badge_classes":""}}},"width":300,"height":250,"rtype":"Quiz","rmode":"canonical","sizes":"[[[0, 0], [[300, 250]]]]","custom":[{"key":"rsubject","value":"PR Multiple choice"},{"key":"env","value":"production"},{"key":"rtype","value":"Quiz"},{"key":"rmode","value":"canonical"},{"key":"sequence","value":1},{"key":"uauth","value":"f"},{"key":"uadmin","value":"f"},{"key":"ulang","value":"en"},{"key":"ucurrency","value":"usd"}]}, {"ad_unit_id":"App_Resource_Sidebar_Lower","resource":{"id":2684844,"author_id":1396793,"title":"PR Multiple Choice","created_at":"2015-05-08T14:01:53Z","updated_at":"2017-01-15T00:31:41Z","sample":false,"description":"Multiple choice exam for Public relations","alerts_enabled":true,"cached_tag_list":"exam, multiple choicecomputational, university","deleted_at":null,"hidden":false,"average_rating":null,"demote":false,"private":false,"copyable":true,"score":208,"artificial_base_score":0,"recalculate_score":false,"profane":false,"hide_summary":false,"tag_list":["exam","multiple choicecomputational","university"],"admin_tag_list":["public relations"],"study_aid_type":"Quiz","show_path":"/quizzes/2684844","folder_id":2124310,"public_author":{"id":1396793,"profile":{"name":"thomasarcher1","about":null,"avatar_service":"gravatar","locale":"en-US","google_author_link":null,"user_type_id":null,"escaped_name":"thomasarcher1","full_name":"thomasarcher1","badge_classes":""}}},"width":300,"height":250,"rtype":"Quiz","rmode":"canonical","sizes":"[[[0, 0], [[300, 250]]]]","custom":[{"key":"rsubject","value":"PR Multiple choice"},{"key":"env","value":"production"},{"key":"rtype","value":"Quiz"},{"key":"rmode","value":"canonical"},{"key":"sequence","value":1},{"key":"uauth","value":"f"},{"key":"uadmin","value":"f"},{"key":"ulang","value":"en"},{"key":"ucurrency","value":"usd"}]}.
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