It conducts surveys and publishes data related to American opinions on politics, media, internet and technology, science, religion, and social trends.
Search categories and/or limit by geographic regions. Content that is primarily subscription-based can be found on the subscription sources section of this guide. Provides U.S. and International reports, data, and news for industries, companies and brands, economy, and consumers. Find segment profiles and link to. Useful for anyone keeping track of trends in ingredients, packaging, and new market categories including food, beverages, beauty and personal care, household goods, and pet care. Provides statistics and reports on a wide variety of topics including agriculture, advertising, health, hospitality, consumer goods and services, sports, technology, transportation, and much more. Another option are research centers, which unlike market research firms, generally are nonprofit and allow more access to reports and data.
Includes Claritas 360 which provides analysis of customer data and markets including PRIZM groups. They cover data and statistics about issues affecting children. From the State of Michigan, this site provides access to Michigan demographic, economic, educational, and geographic data as well as census information. ***, **Access is allowed for only 50 users at a time.**. The ProQuest Statistical Abstract of the United States is the authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups. They are best known for their surveys related to media consumption, but also have reports on retail, consumer spending, and specific demographics. ProQuest Statistical Abstract of the U.S. Entertainment, Media & Advertising Market Research Handbook 2021-2022, Healthcare Business Market Research Handbook 2021-2022, Retail Business Market Research Handbook 2021-2022. Pew Research is a nonpartisan fact tank that does not take policy positions.
Trade association websites often have reports on consumer data if the trade is primarily made up of business to consumer companies, although some data is available to members only. It focuses more on the consumer products and services but also also contains sections supply sections for ingredients and packaging. Limited information is available for free. Many articles and videos are free to access; reports are available in exchange for contact information. Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.
Their resources tab includes information on "consumer behavior" topics that cover shopper preferences and attitudes. the US Census website (http://www.census.gov). It is necessary to create a free personal account to access this resource. This website is geared towards business owners in the retail industry. Note, some features are for subscribers only. The focus of this firm is primarily Millennials and Gen Z. Claritas has identified 68 PRIZM consumer segments. Click on the link to the Local Market Audience Analyst and then select from the left-hand navigation either market, lifestyle or demographic reports.
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Can look up by zip code. eMarketer provides market research information about the Internet, e-business, online marketing, and emerging technologies. Provides market research reports covering global consumer markets, with an emphasis on U.S. and European markets. Provides advertising rates for business publications, consumer magazines, newspapers, radio, TV and cable, print media, and the Internet. If you continue with this browser, you may see unexpected results. Demographics includes statistical information about age, gender, race, Their website includes full text of their working papers, information on their studies, and links to publications that have used their data. Provides demographic profiles for over 210 designated market areas, along with lifestyle behavior and market potential. https://libguides.lib.msu.edu/advertising, Some industry specific electronic handbooks, Consumer Behavior (via Business Source Complete). Several marketing books including the Who's Buying series and more. Replaces the Census Bureau publication (1878-2012). income, education, etc. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge.
Claritas/Prizm data for market segmentation. Use the zip code lookup feature to see segments for that particular area. Michigan State University Board of Trustees. Nielsen has provided data and insights for over 90 years. Using FactFinder, you can also find U.S. Census Bureau products; create reference and thematic maps; and search for specific data. Psychographics include characteristics based on ideology, values, beliefs, and attitudes. subscription sources section of this guide. Market research firms, which in general require a purchase to see a full report, frequently have summaries, trending reports, or blog articles freely available online. MSU is an affirmative-action, equal-opportunity employer. The data defaults to a map view, but can be switched to a table version. The reports analyze market share, segmentation, trends, and consumer demographics. Also, has new product introductions in the consumer packaged goods market worldwide. Doing Consumer Research: A Resource Guide.
Research published by NORC covers five main areas: Economics, markets and the workforce; education, training and learning; global development; health and well-being; and society, media and public affairs. Much demographic information is available from Policy Map gathers data from a variety of government and private sources. Reports published by UNICEF from 1980 to present are available to download. They publish reports and insights, some of which are free or available in exchange for your contact information, on a number of consumer industries. This free, open map version of Policy Map does not include all data points. Deloitte offers auditing, analytics, tax, and consulting services worldwide. The segment details section provides demographic and lifestyle data for each segment, along with a map showing where that segment can be found in the United States. ***Formerly: Mintel Academic Reports and Mintel GNPD***, ***Access is allowed for only five users at a time. This is a market research firm doing research on behalf of clients, but some of their findings are available through their Insights and Research blog, and under the Discoveries section of the website. Includes analyst reports, daily research articles, and e-business and online marketing statistics. Below are links to a few examples of available data online and we have included notes on how freely accessible the information is. Use American FactFinder to view, print, and download statistics about population, housing, industry, and business. This web site provides links to demographic information for MSU staff and students.
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