Easily find and manage the enhanced content associated with product collections. Close the loop & boost content integrity with detailed analytics. Do you use Syndigo for Core but not Enhanced content? The video has been added at different times and by different people but the updated content is to be published on October 28th. It allows shoppers to experience the products for themselves in a digital waydirectly on your website! With in-line and engaging hero content, brands can see as much as 125% ROI increase in their eCommerce sales online at Lowes. its time to think about how you can really differentiate those products as they appear on your website. kmsReact.ReactDOM.render(kmsReact.React.createElement(kmsReact.DateRenderer, { Most retailers prohibit such references. Simply finding the collections with the new video to publish can be painful let alone coordinating to publish all of them in a synchronized fashion. Users can filter by locale, recipient, product, and other characteristics in order to make changes or updates at scale, quickly. 1720 West Detweiller Drive Using Device Targeting, however, a supplier can determine a breakpoint so that when images are reduced to a certain pixel width, an image that is built for a more vertical image space can be used, to maximize the image and deliver a better user experience. Real-World Examples: Bringing the Store Experience Online, Stylize Your PDPs with Enhanced Content for Beauty Brands, Find specific or similar collections and attain high level visibility, Create a recipient specific collection across all products with a few clicks, Publish all collections targeting a locale or site, Delete collections in bulk or cancel publication of collections sitting in review, Gain access to an index of all parent products. These glamour shots help take the product page beyond basic imagery and descriptors, showing off more in-depth elements of the product. Navigate to the Syndication page and click the Recipients tab. 1720 West Detweiller Drive
In the pop-up window that appears, select the linked Enhanced Content Recipient to which youd like to publish.
Lowes is now accepting Engaging Hero and Hot Spot PDP content for the Outdoor Power Equipment, Power Tools, and Grills categories. Click on the Add Widget button and select from the list of available Enhanced Content widgets (or types of content). However, the value provided is high and the need for these activities is critical. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners. Scale up or down in-line imagery for maximum effect! Syndigo provides exactly what you need to manage content and drive sales, with no trade-offs in quality or control. Nutrition? Whats the Difference: Responsive vs. Adaptive Web Design, Supercharge Enhanced Content With Device Targeting. Peoria, IL 61615, 2022 Syndigo LLC All rights reserved.LegalTerms of UsePrivacy PolicyCookie NoticeSecurity Policy, Develop accurate, engaging content Core, Optimized, CGI, & more, Efficiently manage & govern your data with integrated PIM, MDM & DAM, Publish to the largest global recipient network, including GDSN, UDI, & more, Convert customers with enhanced content & immersive experiences. Take a look at key content types and examples. Control over your content is critical And the last thing anyone wants, after spending all that effort, is to see an image that doesnt look right on a product detail page. Avoid mentioning specific brands or products other than yours while using comparative or competitive language. Device Targeting gives you the ability to host multiple assets that convey the same message, tailored to the consumers browsing device. Deliver Enhanced Content around the world and elevate your product experience. And that improvement in user experience means higher conversions and business growth. It automatically adapts to different display sizes and provides pre-determined imagery based on the screen size and layout. Syndigo is that Active Content Engine. A content owner can determine which of several images in their libraries would fit the best for different screen sizes and determine the breakpoints for switching from one image to the next based on pixel count or other metrics. 
$(document).ready(function() { (function() { ADD TO PRODUCT PAGE & LINK A PRODUCT TO AN ENHANCED CONTENT RECIPIENT. And now, with Collections Index, users can significantly reduce the time to navigate through a group of advanced filters to highlight only the content they need to find, across products and collections. Close the loop & boost content integrity with detailed analytics. (function() { Select Language, Locale, Recipient and click Continue. useSpan: true Put yourself in the position of the shopper when viewing the product page: What else would you want to know? Ultimately, Enhanced Content is about completing the story. Adaptive Design goes a step further, by delivering an entire page that is designed specifically for the viewing device. A product listing should be engaging, regardless of which connected device is displaying it. Any feature that increases efficiency saves time and prevents frustration. 2022 Syndigo LLC All rights reserved.LegalTerms of UsePrivacy PolicyCookie NoticeSecurity Policy, Develop accurate, engaging content Core, Optimized, CGI, & more, Efficiently manage & govern your data with integrated PIM, MDM & DAM, Publish to the largest global recipient network, including GDSN, UDI, & more, Convert customers with enhanced content & immersive experiences. This complimentary feature is an adaptive design technique that works for any in-line content such as feature sets and image widgets. 
Device Targeting is the complimentary way to deliver the right asset for the appropriate container size, all determined by you. For an image that is tuned for a wide screen, when turned vertically the image gets very small. Peoria, IL 61615, 2022 Syndigo LLC All rights reserved.LegalTerms of UsePrivacy PolicyCookie NoticeSecurity Policy, Develop accurate, engaging content Core, Optimized, CGI, & more, Efficiently manage & govern your data with integrated PIM, MDM & DAM, Publish to the largest global recipient network, including GDSN, UDI, & more, Convert customers with enhanced content & immersive experiences. The same page now can deliver more personalizedexperiences, to drive better engagement and shopper sales. Avoid references to fixed dates about the specific product included within the content. This is a great way to view, across a portfolio at the highest level, the content that can still be implemented for better conversion. Go to the Properties tab of a Product Details page and click Add Recipient. Product Selectors are one of a number of Enhanced Content capabilities from Syndigo. Examples: worlds best, worlds greatest, best product, #1 selling product, fastest product, nothing is better. We take client and industry feedback very seriously and ensure that our solutions continue to lead in the market. Finally, users can view their collections as a whole, to monitor the different publication statuses at a macro level.
Both approaches are valid ways to adjust to the many device screens in use today. Take a look at some content examples. With so much emphasis on controlling the brand experience online, shouldnt formatting be part of the exercise? Power Up Your Product ContentWithWhite Cap, Leverage Ben E. Keiths Upgraded eCommerce Experience To Drive Sales, Enhance Your Product Detail Pages With Engaging Experiences, Content impact and opportunities through visual dashboards, Visibility into retailer mapping processes, Launch quantitative testing methodologies and retailer conversion data, Highlight on how your team will be notified and trained on these new experiences. Walmart Inc. (NYSE: WMT) helps people around the world save money and live better anytime and anywhere in retail stores, online, and through their mobile devices. Average Playback: The average time videos are watched, in seconds. If the web page is adaptive to screen sizes, images can also be pre-determined with Device Targeting, based on the breakpoint of screen size. Such interaction proves to entice shoppers to engage quicker and helps them learn the details they need to make a buying decision. For example, a user may want to create enhanced content that many products share, and manage it efficiently across products. Start delivering this content and boost conversions by 57%! This is why we work with brands, retailers, distributors and operator as clients. Note: Interaction Time is only available for widgets which require a user to Interact. On the Product Details Page, click Add to product pages. As the industrys first Active Content Engine, Syndigo provides continuous optimization that helps clients win at every shelf; control all content and data flows at every point; and leverage the largest global two-sided network to harness todays exponential data growth.
Remove all active links that would lead a user to another page on the retailers website. Evolution of Syndigos Enhanced Content in CXH, IntroducingEnhanced Content: Collections Index, Take Action On Multiple Collections Simultaneously, Elevate Enhanced Content With Advanced Filtering. Go to the Properties tab of a Product Details page and click Add Recipient. Power your product content for Lowes with Syndigo. context: {"application":{"isLoggedIn":false,"isKAF":false,"enableLoadButton":false,"serviceUrl":"https:\/\/www.kaltura.com","dateType":2,"shortDateFormat":"MM\/DD\/YYYY","eSearchInfoText":"To search for an exact match, please use Quotation Marks. A single platform for a single strategy: Retailers everywhere know the appeal of this! With a responsive or adaptive web design, you can make sure your website looks its best on all devices personalized for mobiles, tablets, laptops, and desktop screens. And we at Syndigo also want to ensure that these products are represented well on partner sites. Now, with Syndigos Collections Index, a user can now find, create, link, Enhanced Content Products from a single screen. Select the Enhanced Content Requirement Set for that Recipient. Once you havethose keyrequirementsin placeforreceivingCore contentfrom your suppliers,its time to think about how you can really differentiate those products as they appear on your website. Looking for more Analytics capabilities? Close the loop & boost content integrity with detailed analytics. Made in USA means that all or virtually all of the product has been made in America. This is especially useful in situations that may have seasonal or event-specific enhanced content; where brand names or extensions have changed; or where rights-managed images are concerned. date: 1607105452,
This means that Enhanced Content can be managed in bulk much more efficiently, saving time and ensuring compliance in publishing requirements. Not to mention: you must also consider tablets, laptops with secondary screens, and different smartphone models when coming up with a design. Data quality, content maintenance, and leveraging enhanced content across products are advanced techniques that take up plenty of time and resources. Check the Widgets tab to see what kind of Enhanced Content is getting more or less interactions and adjust accordingly. Contextual Hotspots in particular boost this type of interaction. Send A+ content to Amazon in the following countries. Check that the content submitted meets accessibility requirements if publishing to an Accessibility Compliant Retailer Website (examples: Target, Costco, Walmart, Bed, Bath & Beyond). With Collections Index capabilities, clients can more effectively manage Enhanced Content by filtering, grouping and performing bulk actions across collections. Select the Enhanced Content Requirement Set for that Recipient. While Core content includes a specific set of product images, Enhanced Content offers additional creative assetstypically in the form of rich media like videos, side-by-side comparisons and more. Syndigos latest Enhanced Content innovations allow us to deliver better workflow efficiencies, so that our clients can gain greater visibility and effectively measure the impact of enhanced content. These innovations are coming directly from CXH users and customer feedback. The first step in personalization is to deliver a consistent brand experience to your shoppers. By enabling the Device Targeting capability on your product detail pages, you gain an easy way to maintain your brand imagery while providing the best impact to your shopper.
Average Percent Complete: The ratio of average playback time to video length. Learn more about how it works and how to get started! While Core details are crucial to helping shoppers make informed, efficient purchase decisions, Enhanced Content provides that something extra, enabling shoppers to engage even more and possibly consider products in ways they wouldnt have otherwise. Managing multiple items or one item across several collections can be inefficient if it has to be done one-by-one. Navigate to the Product Details page via the Products tab. Avoid inflated marketing words. Power your product content for Amazon with Syndigo.
Reach millions of customers world wide by selling in the Amazon store. However, with Collections Index enabled, a user can create a recipient-specific collection across all products with just a few clicks. Because content from Syndigo can appear on more than one retailer site, no mention of any specific retailers can be included. GDSN? Brands spend a great deal of time (and budget) personalizing their content so that it will look good online and sell. Within most content management platforms, a user can create collections of items. This is an especially useful tool as more and more retailers are now dictating the size requirements for their online experiences, and brands want more freedom to make creative decisions on the best imagery to use for each situation. Close the loop & boost content integrity with detailed analytics. Example: \u201ccomputer\u201d","enableEntryTitles":true,"timeDisplay":"am-pm","currentLocaleCode":"en","dateFormats":{"longDate":"MMMM Do, YYYY","shortDate":"MMMM Do, YYYY","longDateNoYear":"MMMM Do, YYYY"}},"search":{"eSearch":{"switchSortingToRelevance":true}},"calendar":{"getAppointmentUrl":"\/default\/calendar\/get-calendar-appointment"},"history":{"endSeconds":"10","endPercent":"90","progressBarColor":"#00b4d1","progressBarDoneColor":"#bbbbbb"},"watchlist":{"localStorageExpiry":5}}, Shoppers spend 102% more time on page when exposed to Enhanced Content on Lowes.com. kmsReact.ReactDOM.render(kmsReact.React.createElement(kmsReact.DateRenderer, { 
Click the Enhanced Content tab on the left. However, consider this scenario: Over the last few weeks, a supplier has added video to the enhanced content of many of their products for a fall update. Add the associated Recipients Product Page URL and Submit Product Pages. Completion Rate: The ratio of times a video is watched to completion to total Plays as a percent.
In the pop-up window that appears, select Lowes as the linked Enhanced Content Recipient. Our vision is to enable the efficient transfer of product data between trading partners, supported by the most complete content platform and largest global network. Heres one example: A mobile device can display horizontal and vertical imagery depending on the way the device is held. Click below to request a demo and get in touch with our team! For the Enhanced Content to be published, make sure the required attributes in the Attributes tab are complete. Gain the full advantages of your branded rich media. We have built comprehensive, connected omnichannel capabilities across the content lifecycle to help retailers, brands, and distributors make smarter decisions and accelerate sales on every shelf. Remove any reference to a specific retailer or use the Select Retailers filter to ensure that any sections that include a mention of a specific retailer only redirect to that specific retailer. There can be no active URL website links to web pages in the content you create or upload. On the Product Details Page, click Add to product pages. Note: This information has been provided by the solution provider, please confirm details with them. Viewable Impression: A visit during which enhanced content was visible on the users screen. Enable Enhanced Content on your product pages to optimize the products story accordingly, and to ensure the content helps answer any questions or address ideas the shopper might have when checking it out. Now, a user can create, link, and find enhanced content products easily on one screen, with additional advanced filtering capabilities.
Avoid text that contains information or wording that is inappropriate for publication on retail channels. Slapping your content into a single column and calling it quits isnt going to cut it. With fiscal year 2021 revenue of $559 billion, Walmart employs 2.2 million associates worldwide. The same is true with adding a new recipient to the mix, if updates have to happen individually. | Legal | Terms of Use | Privacy Policy. 2022 Syndigo LLC All rights reserved.LegalTerms of UsePrivacy PolicyCookie NoticeSecurity Policy, Develop accurate, engaging content Core, Optimized, CGI, & more, Efficiently manage & govern your data with integrated PIM, MDM & DAM, Publish to the largest global recipient network, including GDSN, UDI, & more, Convert customers with enhanced content & immersive experiences. Add the associated Recipients Product Page URL and Submit Product Pages. Considerations: If average Interaction Time is going up then users are engaging with content more (and vice versa). Collections Index offers a way to more easily find and manage enhanced content associated with items in a product portfolio and bring more efficiency to a complex process. With Device Targeting, your Enhanced Content capabilities just got better. In a typical platform, this could take hours or days to navigate through all the content to find and make such changes. This can help improve image readability as well as navigational functionality and overall user experience. Heres How to Make the Most of Your Product Listings, Hero partner in the Walmart Connected Content Partner Program, Only Walmart provider to supply GDSN, Core and Enhanced Content, Managing categories across grocery, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel and healthcare, Seamless, real-time connection through Content Experience Hub.
Click Publish. A wide image, however, could be either shrunk, or cropped based on the devices screen size. Learn more about Product Selectors or other Syndigo Enhanced Showcase your beauty brand with Enhanced Content and stand out amongst the competition. So a multi-column page may be converted to a single column when viewed on a mobile device. At Syndigo, weve observed a lift of as much as 36% when shoppers are exposed to such high-quality content! Close the loop & boost content integrity with detailed analytics.
1720 West Detweiller Drive By creating interactive areas on an Engaging Hero image, these hotspots highlight essential product information visually on the corresponding part of the product image. This reduces the need to navigate to each collection and monitor one-by-one.
